Luka Dončić’s 77X Pop-Up Court

During NBA All-Star Weekend 2026 in Los Angeles, Luka Dončić unveiled the 77X pop-up experience Lil’ Luka’s Heartbreak Factory. Designed as a playful mix of candy factory and basketball court, the space invited fans into an immersive universe built around Luka’s personal brand.

At the centre of the installation stood a custom black hardwood basketball court from Junckers. Surrounded by floor-to-ceiling LED walls and animated visuals, the dark surface helped anchor the entire experience, reflecting the colours and movement of the digital environment while providing a professional playing surface for fans to step onto the court themselves.

The project demonstrates how sports flooring can play a role beyond performance alone. By combining technical quality with a distinctive visual expression, the court became an integrated part of the overall design — supporting both the atmosphere and the functionality of the space.

“Junckers’ sleek black basketball court created the perfect environment for our 77X pop-up event with Luka Dončić. The team was great to work with and people loved the court. We'd love to work with them again.”